Product Reviews — Ensure You Get Accurate Information

You have just seen the advertisement of a new product, manufactured by an unknown company, and want to purchase the same. However, how can you be sure about the quality of the product? Relying on the information provided on the website of the vendor might fool you, as it will obviously contain words of praise about the product. This is why you need to rely on independent review websites to find out accurate information about the goods you want to purchase.

Dishonest copywriters
There is a problem with this approach too. On many occasions, manufacturers hire the services of professional copywriters to write appealing reviews about their products. This implies that you might end up being fleeced if you purchase the product after going through such a cooked up review. In such a scenario, your best option is to read reviews of products on several review sites, including, before taking a decision.

The dirty world of negative reviews
If dishonest reviews are not enough, you also have to cope with negative reviews. Manufacturers often hire professionals to write negative reviews about their competitor’s products. Most such reviews contain biased reports about products manufactured by a certain company and compare it with same products manufactured by a different company (the one who hired the writer). More often than not, people end up purchasing worthless products by depending on such reviews.

Even well known online retailers occasionally resort to false reviews
You will be surprised to know that some of the leading online retailers often resort to publishing inaccurate and fake reviews of products on their site. You might end up being cheated if you purchase a product by depending on such reviews. Does this mean that you have no option to find out the quality of a brand new product that you would like to purchase?

Honest review sites
The good news is that, in this era of duplicity, you can still find many genuine review websites. is a prime example of such a site. You can rest assured that you will only find genuine and authentic reviews on it. Here are some guidelines for those who want to learn how to distinguish between honest and fake review websites. Read the description of the product carefully. If the text seems like the reviewer is imploring to purchase the product, you can be certain that it is a false review. In certain cases, the images included with the review can help you ascertain the genuineness of the product.

Weight reduction supplements — how websites mislead you
The leaders of Fat reducing pills are a prime example. They contain two images of the same individual: the first portraying his bulky figure before taking the weight reduction pills and the second depicting his slim figure a week after taking the pills. No such magical pills exist that can deliver such awesome results in such a short span of time.

Contact the reviewers
Genuine reviews typically contain the contact information of the reviewer. If you have any doubts about a particular product, contact a couple of the reviewers and ask them their honest opinion about the product. This will help you ascertain the authenticity of the review and thereby, the genuineness of the product.

Tell tale signs
Here are some other signs you should look out for in reviews. Would you accept the review of a product if you find the same on the website of the vendor a day after the launch of his product? This is a sure sign that the review is not depicting the truth. It takes a couple of days after the release of a product for genuine reviews about it to appear on review websites. A sure shot method to determine the genuineness of an online review is to:

  • Check details of the person who runs the site hosting those reviews. Genuine sites generally contain an `about’ page that provides you with information about its owner.
  • Check several reviews on that site. Websites that contain a mixture of positive and negative reviews of the same product manufactured by different companies are more likely to be neutral.
  •  If the site contains reviews of products manufactured by a particular company, you can rest assured that those reviews are biased.
  •  Do not depend on reviews posted on websites whose domain name has similarities with the name of the product.
  • Check the review thoroughly for positive and negative aspects of the product. Sites like that mention both the pros and cons of a product are more likely to provide you with authentic reviews.

The moral
The internet is full of product review websites. However, they are far from all being equal with regard to integrity and honesty. Many such sites appear to be unbiased at first glance. However, further, inspection indicates their true intent… only to promote products favorably, so they can earn cash via affiliate links. Depend on sites like for honest and unbiased reviews.

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